Hello there and welcome to another edition of My Marketing Fix. I am your co-host, Ken Meers, joined alongside with John Thomas. Today we’ve got a really awesome guest, that was kind enough to join us- Drew Allen, from a local company here called Fractured. They’ve got really, really good stuff. Drew was kind enough to meet up with us last week for lunch, and allow us to pick his brain…begged and pleaded with him to come on the show, and have him here. He was kind enough to oblige us, so…Drew, welcome!
Well, I’m happy to be here. I love to talk and I enjoy marketing, so this is a perfect fit.
This is a win-win.
Thanks for joining us, bud.
We kinda talked a little bit just before leading up, we’ve got a lot of things that we want to cover. Specifically today the title, what we’re doing was the right content for your Facebook audience. What are some of the things over there at Fracture that you guys are focusing on for your content? Maybe just tell us a little about Fracture for people who might not know specifically, and how you’re using content for Fracture to help Fracture crush it?
Yeah, for those who don’t know, Fracture is a company that’s trying to change the way the world prints and displays its favorite images. Really what that means, our primary product is a glass photo-print. We do print ink directly onto glass, and then we have a back for it and its picture, frame, all in one. You don’t need to frame it, it’s ready to mount. Actually, this is one. So, it’s ready to mount. This is a glass print. This is what we make in lots of different sizes, all the way up to 21×28, give our take is our largest size.
I think you’ve got a couple on display there behind you.
Yes, that’s what you’ll see if you come visit the “Fractory,” as we call it. So, we do that and the challenge that we’ve had is really trying to narrow our audience. When you’re a photo print company, which is what we are, the challenge is: who likes photo-prints? Most people. Most people take pictures, especially now that more people have a camera in their pocket than ever before in history. So, people generally like prints of photos that are awesome, and that kind of leaves us with this challenge of trying to appeal to everyone…and of course that doesn’t work too well. So, we’ve been trying to really hone down on very, probably not niche enough, audiences yet. But, over this past fall I was lucky enough to attend a conference called “Concept Marketing World,” which was very helpful. It was about content marketing. There was a book that we got there called “Content Ink,” and it really helped us wrap our heads around the idea of really targeting down on what audience. We had known about personas, and we had made several, but when you have 9 personas and you’re trying to write blogs, that you’re putting out on your Facebook page or on your Twitter, it ends up either being Schizophrenic, or just basically kind of shallow content that doesn’t really appeal. It doesn’t really engage people that really want it. So, this book helped us pick one persona, that’s really the thrust of the book, pick one audience, pick one persona and just go after them. Period. So we’ve done that, for the future, for 2016, planning for the future. We’ve been able to pivot our content efforts to really appeal to one segment, which is still kind of broad…as far as looking at our pictures we’ve got lots of pictures of families, children, so we’re going to try to focus on Moms, grandmothers and that 25-55 range.
So basically, just using the data of your consumer base and saying, “oh well we have a lot of people in this demo, let’s try to hone in on that.”
Oh yeah. We had done that with our personas before, we had very specific target sets, because we had done some podcast sponsorship in the past, so we picked up little subsets of people who were interested in Fracture. So when it came down to us, to really analyze those little subsets- we had those personas and then we had to go, “if were really going to hone down our content strategy, we need to focus on one maybe two audiences and just try to reach them with our content strategy.
Just try to reach them on one platform? Is it a multi-platform approach?
Well, the strategy as laid out, for someone who’s just starting out or a company that’s just starting out, probably go with the best thing to do: stick with one channel. For us, we’re not just on starting out mode as a company. We already have an established Facebook audience, an established Twitter, an established Pinterest. So, it’s more about staying where we are, not necessarily trying anything different. For example, one of the things we’re doing is backing off (as probably said by a lot of companies), but we’re backing off Linkedin and Google Plus, because most of the content that we’re looking at creating and the audience we’re trying to appeal to…they’re not really on Linkedin that much, not really on Google Plus as much. So, we’re just trying to scale back there. For us it’s multi-platform, multi-channel, but still really trying to keep it as focused as we can.
Will you be using the same content across those channels, or will you specifically make content for Pinterest, for Facebook, mold them a little bit differently?
Well, the answer is yes. Overall, if you were to go to our Pinterest, you would see different things than you would see on our Twitter. For Twitter and Facebook there’s a little bit more cross over. But again, you’re going to see different stuff on all of them. That is more in our social media strategy. Trying to curate content and the kind of things we’re re-pinning on our Pinterest, for instance. I forgot to say Instagram, we’re also doing Instagram as well. Whereas, the real thrust of our plan is the content that we’ll be creating, like the content for our site. There’s a book I just recently read called Brand-Scaping, by Andrew Davis, and I highly recommend it. Also the book we had previously read, Content Inc., which is by a guy named Joe Pulitizi (I think I’m pronouncing that right), basically is to pick one format of content for your site, whether it’s video, whether it’s podcast, whether it’s long-form blog content. Even if it’s photos, depending on what your audience is…creating that format and then repeating that process again and again and again. If you think about this idea of appointment viewing, people who are into podcasts, they subscribe to podcasts they like. They like the format. I like the Tim Ferris podcast, because I like the format of the podcast. I like what he does. He can interview different people, and really I’m just excited about getting that next episode, because I know exactly what I’m going to get. The same is true for television shows, whether it’s reality shows, whether it’s hour-long dramas, wow my TV opinions are an entirely different conversation (laughter). But, even Youtube channels, have very specific formats for the content. The people who consume that, they enjoy the predictability and the regularity of getting to consume that content. So what we’re focused on is creating a single format for our content, that will live on our blog. Have it be repeatable, and have it be in a format that people will enjoy, and that we can regularly deliver on a weekly or bi-weekly basis to engage our audience in a way that they can come to expect it.
How are you able to determine what that process is going to be- what that consistent piece of content, whether it’s video, podcast, or long-blog like you were saying? Obviously you already have an established following in a community that you’re able to base that on, but from a small business owner kind of thing (who’s trying to do this), what advice would there be for him, as opposed to just shot-gunning it to you? Choose one and let’s go with that…if it works out it works? How would you approach that?
The process for us is kind of different than it might be for a small business owner starting out. We have a lot of research and audience demographic, and customer data. A lot of stuff to kind of go through, which is kind of where we get our answer for that question. To be perfectly honest, really I think you have to start with your customers, and the people you want to be your customers. So, the majority of good, I shouldn’t say a majority… a great way to create good content is to answer customer questions. I believe there’s an example, I’m going to get the name completely wrong, but it was a pool company. River pools maybe? During the recession, of course people weren’t buying pools…it’s a very luxury item. So, the industry itself was kind of in a decline. He started just on a regular basis on a blog, just answering questions people had about installing pools. Obviously there’s a ton of questions- how much does it cost, what sort of permits do I need, what kind of pool should I get, what’s the benefits and detriments thereof…So, he just started answering customers questions in a blog post format, so now you can search for almost anything related to fiberglass pools, in-ground pools, or whatever, and something from him is going to come up. So, that might look different for your industry. If I was a lawn care company, I would consider…my format would be literally highlighting my customer’s achievements. Here’s what we did with this company’s lawn; look at the beginning- it was bland, it was boring, it needed work. Look what we were able to do. Show a before and after. There’s so many ways that you can take that. That would be an example of a simple format. It’s easy to consume… business owners might be interested in. I’m just kind of shooting at the hip here.
Yeah, you had mentioned to me when we were at lunch- something about a bridal shop owner, and they had done something and gotten to…
Yes, Gypsy Weddings.
Yeah, that’s who it was.
Yeah, I’m terrible because I don’t know any of the names involved, but it was a wedding dress designer who at some point was asked about doing a gypsy wedding dress, and she did. That little tiny thread of making one gypsy wedding dress led to making 2 gypsy wedding dresses. She started advertising the fact that she makes gypsy wedding dresses. There’s just a certain style to them that is definitely different than what a traditional wedding dress designer would make. That started being her main plan, her main operation. The more she did gypsy wedding dress design, the more times when someone looking for a gypsy wedding dresses, because they’re out there. You want a gypsy wedding dress, who’s going to design it? You look online, and you find this one person. Later on, it sort of blossomed. As the popularity of gypsy weddings rose, there was a network that did a reality TV show about gypsy weddings…and so when they asked, “who’s designing those dresses,” theres only one name listed. You know? Now you have TV network who’s interested in you, and that’s all the exposure you’d ever want. It’s kind of this idea of fractal marketing. Breaking down your audience smaller and smaller and smaller until you have something that you can dominate. One niche that you can dominate.
It kind of goes back into your, the whole persona. It sounds like what you’re, strategically, trying to do…obviously not gypsy wedding dresses but it could go into that realm, I guess.
Yeah, ya know we started with 25-55 year old women. That’s not niche at all, that’s a huge swathe of society. Ya know? Fracture, our product, is considered photo decor. For a long time we focused on the photography aspect of our content. How to take better photos, and here’s a review of a photo app, and things of that nature. It’s been pretty good, we’ve gotten some good traffic, but it hasn’t been the success that we wanted. One of the things that we wanted is that our main content, sort of, theme did not jive with what our main audience is over here. We’re moving, basically, to the other half. Instead of photo, we’re looking at decor. What is home decor? Looking left and right and saying, “ok so 25-55 year old women are much more likely going to be interested in home decor than, perhaps, photography.” That might be a much better direction for us to go, and it allows us to focus on at least a little more niche of an idea, which is this idea of interior design. Decorating your home- what does that look like? How can Fracture be involved in that? What does it mean to celebrate your memories? Maybe you can do that beyond photography. What are other ways that you can celebrate your personal life in the way you decorate your home? Things like that. Which that, all of a sudden, is a much smaller audience to target. We’re drilling down. So, that’s the process that we’re looking at.
That’s a 20 year gap of women, so thats millions and millions of women just in this country…and you guys are selling internationally too, aren’t you?
We are. We get a lot of interest in the U.K., and from Australia. We get a lot of orders.
To reiterate, you’re finding there your strategy; one of the guys that’s following us now, Clint, just commented saying “that’s how I found out about Fracture,” was through home decor stuff. So…
Oh yeah, that’s great. We have, like I said, it’s been probably 90/10- 90 photography, 10 home decor. We always knew it was there, and so for us this coming year we’re going to try and tip those scales a little. Really, back to the small business owner, it really is just about measuring. The audience of today is more informative to the content creator than ever before. Whether it’s because they love it and they share it, and they like it and they retweet it, (I’m always going to say favorite, never heart, because I like Twitter and it should always be the stars) (laughing). But, you can see if people like it or not. And maybe the opposite is true. If there’s crickets…if you get no visits on an email that you sent out to your customer list about this new blog post you published… ya know? that’s helpful information.
Silence is just as deafening.
Yep, that’s what we’ve tried to do, and that’s your compass.
Originally we were talking about Facebook, are you guys going in and using target audiences or custom audiences to reach that age bracket?
Yes, definitely. I was actually just looking at our budget, and probably about 1/2 of what we spend on Facebook advertising is for content, as opposed to direct response. For us it’s a little bit more niche, because if you’ve never heard of Fracture before then direct response might not work because you’re like, “what is that?” So, you’re faced with the dual challenge of convincing them to click while also educating them on what they’re even clicking on. So, for us, the content has helped a lot. We’ll take people to the left or right of us. For instance, in the canvass space for us, that’s a different option for getting photo prints on your wall. So, people who are in our target age range, in our demographic, and they’re also fans of x,y,z- other competitors. People that are at least interested in the same thing, and if the content we’re creating is. That’s one of the things we’re trying to focus more on. Not necessarily even direct competitors, but who are the publishers- what content are our customers are consuming? Maybe it’s not the content of a competitor, because maybe they’re not doing great content either…but maybe it’s a media brand, maybe its a publisher that we know our target audience enjoys. A great example- we were just looking at Youtube, we were looking at maybe collaborating on some video content. This just happened today. Who on Youtube is creating good home decor content? Most of the things we kept finding were home decor videos done by Youtube channels that were makeup…like a makeup person that will occasionally throw a home decor post out there because they like home decor too. The immediate thought that I had was, well guess what? 25-55 year old women probably enjoy makeup, so why wouldn’t we collaborate in that direction? Those are kind of the ways that we try to think outside, and that applies to our Facebook advertising as well.
You’re saying content promotion boosted posts and that type of thing?
Yeah that’s really interesting. So, If they’re interested in makeup, they’re obviously probably interested in different types of shopping: clothes shopping, my wife is definitely…
And really, this is what the brand-scaping book talks about, from a collaboration perspective- who has the audience that you want? Right? Obviously if it’s direct competitors you’ve got to dig a little deeper, you have to think a little further. Who has the audience you want, and what can you collaborate with them on that will A) introduce all of your audience as you share (because you’ll probably share a piece of collaborative content with your audience…you’re going to introduce them to them, and there’s a good chance that they will like that person, and they’ll want to consume their content…and vice-versa is also true. Our brand is now going to be in front of all of these people. This audience that we didn’t before have, is now exposed to our brand. That’s one of the other things we’re looking at doing.
You guys have got a lot going on over there!
I’ve been in planning mode all week.
Sounds like it!
How many guys do you have on your marketing team over there?
We have a total of four, plus a couple interns.
I was going to say, you guys have a pretty strong intern program.
We do. We were doing unpaid internships, and I think that for doing that we were pretty successful. But, in the end we wanted to give a try of doing a paid internship option instead this past semester, and it was a big difference. Honestly, it was kind of surprising to me. I just hadn’t thought about. Of course, it’s a paid internship…you’re going to attract a different level than you might with unpaid.
We benefitted from that, and that’s definitely something we’ll be continuing to do. One of the other things I’m doing this week is planning for our interns. Going through and planning…I just sent out a writing mission that we have them do, to kind of pick interns. That’s actually something that I highly recommend for businesses that have the capability of doing that, that are maybe under-manned on the marketing front…is to take the time, do the leg work. Talk to Santa Fe, or UF, or a college in your area if you’re watching this from anywhere else on the globe. Do the legwork initially, to get in with being someplace that does accept marketing interns, or PR interns. Even if it is an unpaid internship, you’re still going to get better than if you just didn’t…a lot of people are just like “I don’t really have time to do that, I don’t really have money to hire someone to do that for me.” Well, you can just spend a little bit of time up front, then you can at least have something going on.
Right. I think it’s a great idea…it’s something we’ve talked about doing with the School of Journalism especially, to work on a storytelling project with our company…we just haven’t done it. I guess the concern is just that you have them for one semester, and then you have to do the whole process over again.
We’ve invited interns back every semester. Every semester since I’ve been here, two years now, we’ve invited at least 1 intern to do a second semester, and almost all of them jump at the chance. Even on the unpaid side, we have interns doing multiple semester internships. It’s that much more experience, we benefit from them already knowing everything that they’ve learned so far, we’re able to dive into new places, give them more responsibility…and they’re getting that much more experience for their resume; they’re investing in us and our ability to kind of endorse them, and things like that. Obviously from the paid side, it means, “oh, they continue to have this job that they have,” so that’s obviously an incentive.
Have you guys ever hired any of them?
We have. One of the members on our marketing team now is a former unpaid intern, for two semesters, and then we brought her on as an assistant. Now, she’s pretty much full time. She handles a lot of things on our team…a lot of our partnerships, tracking our campaigns and things like that.
Awesome. Good success story, very cool. I guess we’ve pretty much covered everything else that we wanted to cover. John, did you have anything else for Drew?
Yeah, Drew, was there anything else on social media or Facebook as far as audiences that you wanted to go over?
Well, I would be remised to not mention, if you haven’t done this, taking your customer email list and putting it into facebook, and facebook will do all of the hard work for you of saying- ok so here’s all these emails, they’re going to find all the facebook accounts associated with all those emails. They’re going to say, ok so out of this list, a majority of people on this list like x, y, and z…they usually follow these pages, they usually are in this demographic, they live in these areas. They do all the demographic targeting for you, and they create a lookalike audience that you can submit an list thats a couple thousand emails long, and they will give you a target audience of 2 million people who fit the same demographic targeting. It’s a lookalike audience. We’ve had a lot of success with those. We were actually able to use our customer order data, and be like, these are the high volume customers for us…these are the customers who order a lot, and we’re going to build a lookalike audience just on them, not even our whole customer list, just the ones that have ordered more than 3 times. Something to that effect. Or the ones that usually have an average an order value, they usually order a bunch of Fractures when they order…creating those custom audiences- I don’t know if that’s something that you guys are like, “duh! already done that…” but if you haven’t, please do because It’s a big win.
Olivia has a question for you, Drew: “have you used Twitter paid ads with any success, or Pinterest?”
Yes. Yes to both. The one thing I would say about that is that we have not used either of those for direct response. For instance, we’ve made a couple of commercials, and we have it as a Facebook video. Basically, that’s how we do our awareness direct response type ads. We’ll target brand new people who’ve never heard of Fracture…watch this video. Because, it’s an easy win for them to click and watch a video, and they are finding out about who we are…and then there’s a call to action little coupon code, and it helps push them into the funnel a little bit. The problem with a tweet, is that it’s difficult to explain what a Fracture is in a tweet, in a way that’s worth paying and spending the money, and making the ads for. So, that has not been ultimately successful in that regard. The same thing with Pinterest. Pinterest were actually looking to try a little more direct response, I’ve done some research…Pinterest is a little bit picky about the type of pins that you’re trying to promote, but as long as it’s evergreen, then generally they’re OK with it, and it’s photo-based, they’re ok with promoting a pin. We’re wanting to do a little more testing with promoting pins that are more direct response, in the best way we can to say “hey, this is what we are, celebrate your memories forever with a beautiful glass print, find out more.” Things like that, we haven’t tested those yet, but we plan to. What we do use Twitter and Pinterest for, pretty successfully, is promoting our content.
And, at least for Twitter, gaining new followers. We can use a piece of Evergreen content for us, inspirational photography quotes, for instance. And then, let’s target that to audiences that really enjoy, based on targeting accounts that we already know, either our competitors or brands that are already kind of in our space. Here’s this really cool piece of content that’s easy to consume, and it’s a follow. Basically, yeah, we’ve had a lot of success with that. Again, our goal is just awareness and engagement. It’s not the same, like a dollars and cents kind of, or why aren’t we selling enough based on this. But, with Facebook your video views you can get it down to 1 or 2 cents per video view, so it’s hard to argue that that’s worth the exposure.
When you’re using a Facebook lookalike audience, are you going to serve them a direct response ad, or are you going to serve them more content to start?
Both. Definitely. Like I said, it kind of splits down the middle. I wish there was a more complicated answer for that.
That’s a great answer.
I’m not directly in charge of the Facebook ad campaigns anymore, we have a social media manager Chuck, who’s pretty awesome. He kind of handles that, but from what I know, we’ll have a piece of content we want to promote, we have a format, and then we’ll do just a few different ad sets for different audience demographics, and our lookalike audience, and we’ve also set up re-targeting so if someone visits our site, then they’ll see this ad…and then the next time they’re on Facebook. Another helpful way, that’s one that a lot of people are now familiar with, because they end up saying “why are Home Depot ads now… cause I just looked for a shed like one time and now…all I see is, yeah.” But yeah, the re-targeting is really nice when they’re more content-based, so maybe they visited it and they didn’t like it, or they didn’t convert the first time they visited, which is kind of common, ok so then they see this review for this really cool photo app that they had heard of before, whatever kinds of things that we have. Those are the kinds of things that convert better for retargeting.
I had a conference call today with an older vendor, and he was amazed that he was seeing my ads on the website. I’m only going to buy from you!
(laughter) Yeah, that’s pretty funny.
I’ve heard of a lot of people using those very, very specifically…like, using the targeting to get a very tiny audience…like if you were interested in collaborating with a certain company, a certain brand, that literally you would just buy a Facebook ad pitching this collaboration and then targeting it only to employees of, or very, very targeted. Linkedin is another one that’s been used that way successfully.
I think I heard, maybe that was on a podcast I listened to, they talked about that, I forget the name of the company, the guy targeted poeple that worked at Amazon, and he got that one meeting and sold the company for a couple million bucks…
(laughter) Well there ya go.
When we originally had lunch, you told us a little story about link building.
Ya so, a few years ago, long before I was at Fracture, I worked in a very competitive vertical, you would probably label it kind of spammy. I don’t know…It doesn’t have to be, but it’s sort of in that vein.
More black hat than white hat?
Traditionally, yes. I’ll just say, it was a payday loan website. They had previously done a lot of black hat, grey hat stuff…I wasn’t a fan of doing that kind of thing, I’m still not just for the record, but they were trying to improve their tactics…put on lighter hats, but still getting the same results. So, it was a difficult deliver for me, and one of the things that I came up with (I can’t take full credit for the idea), I thinK I heard somebody at Moss was this idea of scholarship. The thing I think was our biggest win was the way we set it up, was a way that was a win on all fronts. At the time…content is still king, but it was more about quantity back then, there was a minimum that you needed to create for content, but it wasn’t as high as it is today to be effective, I should say. It needs to be original and on topic. We had this idea to have an essay contest, the winner would receive a scholarship.I think it was a $3000 scholarship. So, we hosted it all on our own blog…you would submit it, you would send your entry to us, and we would approve it, and post it as a blog post on our website. And then, we built in a social voting component, which is where basically we had a fantastic developer at the time who devised a system that would actually add the number of Facebook likes and Facebook shares, number of Tweets, and number of plus ones because at the time that was still very important, and it would create this score based on all those things. The person would enter, and it would be like “hey we approved your content, we approved your entry, it’s live on our blog post now at this url. Your task is to get as many votes as possible before the (blank) cut-off time,” which I think was like 6 months…it was long. We did the contest for a long time. In the meantime, what we did was we had someone go on and basically obtain a list of every single, well we first started with all the .edu’s. We started with all the .edu that we could find that was in the United States. Then, we reached out to every single one by email or by phone call…I called a lot of them. I should say, sorry I missed that, we looked at all the ones that actually listed external scholarship opportunities on their website. So, we were looking for .edu’s that had a page of external links to places that you could get scholarships. I called and or emailed every single one of them and said, “hey we’re a short-term finance company, and we have a scholarship essay contest, and we’d like to be listed as a scholarship opportunity.” And so, that’s what we did. We built, I don’t even remember how many .edu’s. I hesitate to say, it was a lot.
It’s a great idea.
Obviously a lot of people said no, cause they’re like, “you’re what now? You’re a pay day loan site? You’re online? Online only? Right, ok.”
We got some of those, but that was what we were doing, we were doing a scholarship essay. We really did give away $3000.
Harvard and Yale (inaudible)…
Right. Some of them have a submission process…we just jumped through all the hoops and we got a lot of .edu links, we got a ton of social love on our website, and we had hundreds of essays, so we had a lot of original essays, original content. The prompt was how short-term financing is good for society, or something along those lines. So, there was a lot of content about, basically pay day loans.
Yeah, so how were the results?
Results? Results were a little bit muted, sadly, because that was the most frustrating aspect of the story to me…right about the time that we started getting more and more .edu links, and we were moving up, but it was around that time that I believe it was Penguin?
Google had these updates that would just slam different particular tactics or practices. In the same year they had Panda and Penguin. One was for bad links, which we had a ton before I arrived…I mean, they were just buying them left and right. That was the main way of getting links. So that knocked us down significantly, and then I think that was actually what I was trying to work back from, around that time. And then Penguin hit, which targeted a lot of content…bad content, low quality content, which our site still had a ton of as well.
We were actually under manual penalty in Google webmaster tools, for those who remember going into Google webmaster tools to look for these things…man I can feel the (inaudible) hats around me…
So basically, Google was looking at your site.
Google had us on lock down.
We’re gonna fix this and call it Penguin. Now they’re doing this, we gonna have to fix it we’re call this one Panda…alright.
Yeah- the site had been guilty of a lot. It was an old site, and they had consistently done all the black hat stuff, and stayed up high enough in the rankings… and the better Google got- it was a great example of a company that survived on black hat co tactics, all of a sudden what looks like this tremendous SEO win- tons of original content on topic on your site, tons of social love, 100 .edu links directly to your website, and still can’t overcome a manual Google webmaster where it’s just like “nope, you’re gone.”
You know, it was crazy because I would do these competitive link analyses with Moss and stuff, and it was like- we have way better link quality now than a lot of these people, but we’re still under manual penalty? We would clean it up as best as we can and submit the request and hope…fingers crossed. It would be like, “no, you’ve been denied, sorry.” There wasn’t a lot you could do at that point. I was very happy to have a different job later. The people I worked with were great, and there were some other aspects as a business that were good- it gave me very much a thrown in the deep end lesson on SEO and content, content strategy…but it did feel good to move from that to local small businesses, things like that where it’s just a lot more…there’s lower hanging fruit and you felt good with that fruit.
Exactly. You felt cleaner after.
Like a juice fast, yeah, !
How are you hanging out? We’ve been talking now for about 40 minutes. Are you up, down?
I feel pretty good! Yeah!
It seems like you’ve got a really great group of people working there at Fracture, that are on your team. That’s going to make things a lot easier.
Yes, absolutely. That’s helped a lot.
Cool. Good deal. Well Drew we really appreciate you coming on My Marketing Fix, and any time you wanna come back we’d love to have you.
More than welcome.
Sure! I enjoyed it a lot.
Thanks Drew, appreciate it buddy.
Good deal. Does anyone have any other questions for Drew?
Yeah I haven’t even checked the side thing here, I’m falling down on the job.
Not a lot. I think we covered it.
We’ll try to do it again, Drew. Thanks again, man.